Let’s be honest, no matter where you go on the internet, there are going to be pictures. They’re essential at this point for establishing brand, creating content, marketing, etc. And the bread and butter of that is the flat lay because it works great for product photography.
And if you don’t know what that is, it’s pretty simple: a flat lay is a photograph taken from above, with items arranged in a way that looks visually appealing. You’ll see them all over the place on Instagram, and it’s a super-easy way of creating aesthetic or relevant images for your blog or social media feed.
It can seem pretty intimidating at first, but I really encourage you to try it. You have nothing to lose by pulling out your camera or phone and snapping a few shots. Eventually, you’ll learn what you like and what works for you. And there are plenty of resources out there to help you sharpen your technique. I’ve done it for a while now, so I have a few suggestions that are easy and inexpensive, and will really help you step up your photography game.Read more